I help brands developing non-FDA approved products—like supplements, functional foods, and healthtech solutions—build credibility, engage healthcare providers, and drive adoption.

 

Ongoing Fractional Work, Consulting, and Advisory

 

A little about me

I bring my clinical and industry experience to drive innovation and growth for healthtech, CPG, and media brands.

As a natural problem-solver, I do not just offer strategic advice, I roll up my sleeves to help you get it done.

Some brands I’ve worked for and with

What can I help with

A non-exhaustive list of business problems I can help solve

Medical Affairs Strategy
Craft comprehensive strategies to position product that resonate with healthcare providers (HCPs) and patients.

Clinical Trial Design & Oversight
Develop and oversee virtual, decentralized, and traditional clinical trials to validate product efficacy and support marketing claims.

KOL & HCP Engagement
Identify, engage, and collaborate with key opinion leaders (KOLs) and healthcare providers (HCPs) to establish trust, increase product use, and foster patient referrals.

Video-based Education
Deliver engaging webinars, presentations, and podcast interviews that empower HCPs and consumers with science-backed insights.

Strategic Partnerships
Leverage network connections and expertise to create mutually beneficial collaborations with like-minded brands, healthtech platforms, and professional organizations.

R&D & Product Innovation
Advise on product pipeline development, including ingredient selection, formulation guidance, and claims substantiation.

Media Representation
Serve as a medical expert for media engagements (e.g., CBS TV, ABC TV, and iHeartRadio shows) to amplify a brand’s message.

Regulatory Guidance
Advise on compliance, claims, and product positioning within the frameworks of the supplement, functional food, and healthtech industries.

Medical Writing & Publications
Create high-quality, science-backed materials, including white papers, manuscripts for academic journals, and blog articles, tailored to engage HCPs, regulatory bodies, and consumers.

Marketing Strategy
Develop tailored marketing strategies to position your product effectively, boost brand awareness, and connect with healthcare providers and consumers in meaningful ways.

My Services

From hands on to light touch

  • You’re an early stage founder and need a highly capable generalist and operator to solve problems on the fly and run projects end to end. I embed myself in the team, helping you grow quickly without the cost of a full-time hire.

  • You need a systems thinker to dig deeply into an area, problem or growth opportunity in the business. I can help you conceptualize a new product or experience, expand distribution, and more!

  • You need someone you trust to act as a sounding board, and give you no-BS feedback, clear advice and strategic guidance.

    Areas of specialization: CPG (health food, supplement, consumer tech, healthtech, clinical trials, consumer healhcare, pharma, biotech.

My Portfolio

A selection of clients past and present

Citruslabs

Contract research organization (CRO) specializing in clinical trials for CPG and biotech. I worked as a Principal Investigator on video-based education and clinical trial design and oversight.

Nike

A global leader in athletic footwear. I worked as a consultant on R&D and product innovation for the Nike Well Collective–combining fitness, mindfulness, and nutrition to empower women to lead healthier, more balanced lives.

Boiron USA

The global leader in homeopathic medicines. Based in France, I worked with the U.S. expansion team on video-based education and medical writing & publications.

GoodRx

A healthtech company that helps consumers compare drug prices and learn about trending health topics. I worked on medical affairs strategy and medical writing.

B.T.R. NATION

A health food brand changing the U.S. food system–one snack at a time. As a fractional MSL, I worked on medical affairs strategy, clinical trial oversight, strategic partnerships, and KOL & HCP engagement.

MYOS MD

An HCP-exclusive supplement for muscle health. I worked as a medical advisor and consultant focused on medical affairs strategy, medical writing, and media representation.

What people are saying

Some nice words from past clients and colleagues

“Dr. Swathi is knowledgeable, professional, and brings an enthusiasm to teaching others that is contagious. Our company has invited Dr. Swathi to be a subject matter expert on numerous occasions for our webinars and podcast because of her broad and deep knowledge about plant medicine. She brings complex, scientific information alive for the layperson. ”
“Swathi was a skilled scientific communicator who was adept at building out process and organizing workflows for Medical Communications. Swathi was energized by new initiatives and always identified and included appropriate stakeholders for different projects. Swathi is a wonderful colleague and would be an incredible asset to any scientific organization.”

Want to work together?

If you're interested in chatting about a project or ongoing support, please inquire below. Please note thatprices are dependent on the scope and nature of the engagement.

FAQs

Got questions? I have answers.

  • Fractional work involves being embedded into your team–it’s like having a ongoing part-time expert without the paperwork of hiring an employee, while consulting may be for a specified time period. Advisory involves strategic guidance through one or a set number of sessions. All are typically structured with retainers, but consulting may have project-based fees instead.

  • I’ve worked with businesses across a broad range of industries. My sweet spot is consumer startups and healthtech companies from Pre-Seed to Series B . If you’re unsure if we’re a good fit, please reach out and we can chat! If it’s not me, I can see if I can refer you to someone in my network.

  • Even though I work and live in North America, I do work with brands from all over the world!

  • I structure my pricing as retainers and/or project fees, depending on the nature of the engagement. After our initial chat, I’ll provide you a proposal based on what you need.

  • Yes! I offer one-time advisory sessions for founders who need help solving a specific problem or want strategic guidance. To learn more, please send me an email at varanasiandcompany@gmail.com!